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Social Media Policy for UF Health Jacksonville Employees

Purpose

To establish guidelines and ensure compliance that applies to newer technologies for communication and ensure the security of UF Health information.

Policy

UF Health Jacksonville seeks to promote the protection of both individuals and UF Health Jacksonville from adverse consequences resulting from inappropriate social media usage. Whether or not a UF Health Jacksonville employee chooses to create or participate in a blog, online social network or any other form of online publishing or discussion is his or her own decision. Blogs, social networks and Web sites such as Facebook, Flickr, Second Life, Twitter and YouTube are channels for you to share knowledge, express your creativity and connect with others who share your interests. These guidelines will help you open up a respectful, knowledgeable interaction with people on the Internet. They also protect the privacy, confidentiality, and interests of UF Health Jacksonville, our patients, co-workers and customers.

Definition

User – Any individual who has access to a UF Health Jacksonville computing resource

Procedure

  1. Employees should use good judgment when participating in a blog or submitting content to Myspace, Facebook, YouTube or any similar sites. Any embarrassing, obscene, or inappropriate material submitted to such sites may be grounds for discipline or termination if it reflects poorly on UF Health Jacksonville, impacts the workplace or otherwise violates UF Health Jacksonville’s policies. Photos, videos or written materials that violate patient or business confidentiality may also result in termination of employment.
  2. Employees should not allow their internet usage, blogging, chatting, or participating in online forums to interfere with their duties for UF Health Jacksonville and may be asked by their managers not to participate in these activities while at work.
  3. Employees are expected to adhere to compliance requirements, code of conduct, and UF Health Jacksonville policies when using or participating in any form of social media. All the rules that apply to other communications apply here, specifically where it pertains to our patients, employees, physicians, volunteers or customers.
  4. Patient/Employee Information: Employees may not use or disclose any patient or employee information of any kind on any social media site. Patient information is strictly off limits and employees are forbidden from any online discussions regarding our patients or our employees.
  5. Employees may not disclose any confidential or proprietary information of or about UF Health, its affiliates, vendors or suppliers, including but not limited to business and financial information.
  6. Violations of this policy will result in corrective action up to and including termination.

Video Disclaimer

Video content is available for informational and educational purposes only. Shands Jacksonville Medical Center Inc., the University of Florida College of Medicine – Jacksonville and their affiliates (DBA “UF Health”) do not make any representation or warranties with respect to the accuracy, applicability, fitness or completeness of video content.

Video content is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read or seen on UF Health websites or videos.

Statements provided by individuals or health professionals appearing in video content about UF Health services are based on individual experiences. Your individual experience may vary. Their stories should not be regarded as a guarantee of outcome of other patients with similar symptoms or conditions.

UF Health hereby disclaims any and all liability to any party for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of the video content, which is provided as is and without warranties.