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Open enrollment: Nov. 1, 2023 - Jan. 31, 2024

You can now compare, apply for and enroll in health coverage through the Health Insurance Marketplace at You have until Jan. 31, 2024 to select a plan.

Through the Marketplace, you can learn about the plans and find out if you qualify for lower monthly premiums, low-cost coverage or government subsidies. You can also find out if you’re eligible for Medicaid or the Children's Health Insurance Program.

Get covered today


Help is available for you to learn about types of health coverage, research your questions and prepare to choose a health plan that gives you the right balance of costs and coverage.


  • Visit and subscribe to receive updates about key dates, news and other information; or chat online with a Marketplace Call Center representative.
  • Call the Marketplace Call Center at 1-800-318-2596. TTY users should call 1-855-889-4325.
  • Like and/or follow @HealthCareGov on Twitter.

UF Health Jacksonville

  • UF Health Jacksonville is recognized as a Designated Certified Application Counselor Organization by the Centers for Medicare and Medicaid Services. We have employees in the Financial Evaluation Department who are are Certified Application Counselors and may assist you with determining your health care options.
  • As a courtesy, representatives of the Health Planning Council of Northeast Florida and I.M. Sulzbacher Center for the Homeless are available on the UF Health Jacksonville campus to assist you with the application and enrollment process.
  • The UF Health Jacksonville Financial Evaluation Department can help make an appointment for you to see an enrollment assistor (Navigator). The contact number is (904) 244-7264. The email address is

Explore your options

If you have job-based health insurance you like, you can keep it. However, you may be able to change to Marketplace coverage if you prefer.

If your employer does not offer health insurance and does not plan to in 2023, you may need to purchase insurance through the Marketplace. Those without health coverage in 2023 could be subject to a government penalty fee.

If you run a small business, you can go to the Small Business Health Options Program Marketplace at to find out about providing coverage for your employees.

If you have Medicare, you’re already covered and don’t need to make any changes.

Prepare to apply

The Marketplace offers different types of health plans to meet a variety of needs and budgets. You’ll need to figure out how much you want to spend on health coverage each month.

Most people using the Marketplace will qualify to save money. To find out how much you’re able to save, it will help to have these things close by when you apply:

  • Social Security number(s) (or document numbers for legal immigrants)
  • Birth dates
  • Pay stubs, W-2 forms or “Wage and Tax Statements”
  • Policy numbers for any current health insurance
  • Information about any health insurance you or your family could get from your jobs